Survive the Content Turf Wars: Redesigning Websites to a User Focus

Association websites often face usability issues because the site information architecture is designed around the organization instead
of around the user. When changing from an organization-centric to user-centric design, how do you gain consensus from
content stakeholders who might lose prominent navigation real estate? Learn how the Associated General Contractors of
America made this major transition, resulting in a 2008 WebAward from the Web Marketing Association for Outstanding
Achievement in Website Development.