How Google Analytics is Turning the Webstats World And Your Site Upside-Down

The latest generation of webstats packages, led by Google Analytics,
help you determine who your visitors are, how they interact with
your content and exactly what they want. Walk through case studies
of webstats conversion successes and failures and review advantages
and disadvantages of Google Analytics, Webtrends, Clicktracks
and some emerging trends that will shake things up even more.