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Building a Member-Centric Website: 10 Steps to More Effective Content Delivery

Learning Lab
Presenter: Susan Fussell Whiteside, VP, communication, National Confectioners Assoc.; David Mercurio, director, IT, CoreNet Global; Alexandra Mouw, senior consultant, strategic web solutions, Results Direct; Prabash Shrestha, CIO, Association of Fundraising Professionals
Friday February 12, 3:30 – 4:45 pm
Hashtag: #tech10 lf1

Struggling with departmental silos and battles for Web real estate? Looking for a better plan to reach members with relevant content while…
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Struggling with departmental silos and battles for Web real
estate? Looking for a better plan to reach members with relevant
content while maximizing revenue opportunities for your
organization? Discover how several associations have successfully
navigated internal minefields to tackle the development
of a new content presentation strategy for their website. Explore
strategies for market segmentation, mobile Web, chapter
support and content delivery, global market expansion, AMS
integration, and Web 2.0 tools.
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P: 888-950-2723, F: 202-371-8315 or P: 202-371-0940
Technology Conference & Expo will be held at Walter E Washington Convention Center
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