Using eLearning Games to Recruit, Engage, and Educate Members

This session provides an overview of the current buzz and practical
knowledge needed to develop an effective game-based
learning strategy. Two specific game development stories will
provide insights; a construction industry association’s initiative
to create a project management game; and a nonprofit organization’s
release of an educational game into the online casual
gaming community, resulting in 26,000 plays in three weeks.
These two unique case studies allow for exploration of factors
contributing to successful strategy, development and deployment
plans in game-based learning for achieving association
recruiting and educational goals.